Google Ads multi-party approval is a new security feature designed to protect advertising accounts from unauthorized changes. The update requires more than one administrator to approve sensitive actions related to user access. Google announced the feature to reduce risks associated with accidental or malicious account modifications.
Google Ads Multi-Party Approval Requires Admin Verification
Google Ads multi-party approval applies to high-risk changes within an account. These actions include adding new users, removing existing users, and modifying user permission levels. When a primary administrator initiates one of these actions, an approval request is created. The request is sent to other eligible administrators linked to the account.
Only administrators with sufficient privileges can review the request. One of the notified admins must approve or deny the action before it can proceed. If the request is denied, the change does not take effect.
Approval Timeline and Request Status Tracking
Google Ads multi-party approval requests remain active for up to 20 days. If no administrator responds within that period, the request expires automatically. Expired requests block the pending change and prevent it from being applied.
Each request is labeled with a status indicator. Approved requests are marked as complete. Rejected requests are labeled as denied. Requests with no response after 20 days are marked as expired. These labels help teams track outcomes and monitor account changes.
Managing Google Ads Multi-Party Approval Requests
Administrators can manage Google Ads multi-party approval requests from the Access and security section in the Admin menu. This area displays pending requests and historical records of completed actions. Admins can review who initiated a request and who approved or denied it.
The feature activates only when specific high-risk actions are attempted. Routine campaign management and daily account operations are not affected. Google states that the system is intended for accounts with multiple users, agencies, or partners.
Feature Availability and Purpose
Google Ads multi-party approval was reported by Search Engine Land on February 4, 2026. The feature is positioned as an added safeguard for account access and configuration control. It focuses on preventing unauthorized access changes without disrupting normal workflows.
Source: https://searchengineland.com/google-ads-multi-party-approval-468233
